You wake up in the morning to the sound of your alarm clock playing a tune brilliantly disturbing enough to call you out of your sleep. You put your feet down on your shag rug and let it rustle in between your toes as you spring up, off of your memory foam mattress. You pull back the blinds to get an extra boost of motivation from mother nature and let the sun’s rays reflect off of your latest investment- a piece of art you unexpectedly brought from a local artist at a festival last weekend.
As you slip into your perfectly broken-in pair of jeans and pull that 100% cotton tee over your head it silently reaffirms what so many of us Millennials and otherwise hold true- art is unintentionally at the core of our daily lives. From the fibers that smooth over our skin to the magazines we mindlessly flip through. Just like the man who grinds his own coffee beans and the woman who picks flowers from overflown gardens on her way home, we choose to live in a way that feels most authentic. Our lives are at the nexus of art and intention and from that spawn endless ways we reaffirm our appreciation for art.
“All art is a kind of confession, more or less oblique. All artists, if they are to survive, are forced, at last, to tell the whole story; to vomit the anguish up.” -James Baldwin
Much is to be said for those that venture into the depths of their minds to instinctively- or intentionally- create an extension of the human existence. Existing between the parallels of promised success, creative work is a gamble ignited by the fuel of passion. Artists dig deep into themselves to present work out of necessity. They find themselves in these bits of unwarranted pieces and conversation that often raise objections of some sort. Art is scrutinized, critiqued, marveled at, accepted, and judged- all based on a personal experience the viewer has with it- and is then matched against (hopefully) objective views of the artists’ ability. Yet there are two worlds that the artist both separates and protects: the sacred world of creation and the public one of sharing. Somewhere in between, much of the meaning and soul of a work gets lost in translation. The bits and pieces of what remains is heavily clouded by public opinion.
INSANE VANITY is here to bridge the gap between the work you see before you and the artists’ passion behind the process. We’re here to remind you that art is a conversation with the human experience and isn’t any one thing. Each of us should feel empowered to build personal collections that are reminders of feelings and moments we have with a piece of work. It is for you to experience. It is for you to interpret.
Build a collection; something that really means something to you from someone who cared to make it. The legacy we leave behind will be that of emotions and meanings rather than material objects with no narrative. Find a bit of yourself every day in the art that surrounds you in this beautiful world and dare to awaken an honest self-awareness through each piece.